America's First Region Brand Campaign
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Hampton Roads, America’s First Region is a “branding statement”.

It tells, first and foremost, the 1.6 million residents of southeastern Virginia that their communities share a common history, forged in 1607 when English settlers landed on the Atlantic coast at Virginia Beach and less than three weeks later, settled at Jamestown. Today those two sites form the boundaries of the Hampton Roads region.
 
Building regional identity and cooperation, which
can lead to economic growth and improved quality of life, begins with recognition of this common heritage. That’s why the Hampton Roads Partnership, which represents 17 cities, counties and the town of Smithfield, is encouraging all public and private sector organizations to embrace the HR-AFR branding statement and display it in as many ways and places as possible. (Map courtesy of Living in Hampton Roads

WHAT CAN YOU DO?
There are many ways to be part of the Hampton Roads Partnership’s new regional citizenship campaign. Here are some options:

GET THE LOGO. When you receive the logo from the AFR TOOLKIT, display it on your organization’s website, brochures, newsletters, letterhead, business cards or other materials.

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USE THE WORDS. Mention “America’s First Region” when describing where your firm or agency is located, such as, “We have five offices throughout Hampton Roads, America’s First Region”, or “Our company is headquartered in Chesapeake, Virginia - Part of Hampton Roads, America’s First Region.” Also, put the words "Hampton Roads, America's First Region" in your e-mail signature, after the address of your office or home. See how these businesses have already put the campaign to use.

ORDER THE STICKER. CLICK HERE to order "Hampton Roads, America's First Region" static stickers, perfect for your office glass doors or to display on a car window.

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GET CREATIVE. Think of your own ways to identify yourself or your organization as part of "Hampton Roads, America’s First Region", such as:

• Proud to Do Business in HR-AFR
• Isle of Wight County, A Great Community in HR-AFR
• American Theater, Another Great Attraction in HR-AFR

Copyright 2006 © Hampton Roads Partnership